Vivid Promotional Marketing | Showcase, case studies, work examples

*PennState** The Brief Vivid Promotional Marketing, a North East based events and promotions agency recently worked with the UK’s leading pretzel manufacturer on their Release the Flavour of Summer marketing campaign. Intersnack Ltd based in Stanley, County Durham, wanted to engage with their audience and increase awareness of their PennState pretzels and deli chips range to consumers; by embarking on a nationwide summer road show Vivid promoted the brand to its target market of women aged 25-40, in the form of trialing and sampling pretzels and data capture. The Promotion Vivid provided a creative concept based around a chic garden party, including a full-branded Range Rover; it travelled the country on a 6 week UK-wide tour visiting 14 of the biggest cities across the country including Nottingham, Edinburgh and London. Vivid’s brand ambassadors, dressed in stylish branded clothing, distributed samples of the tasty snacks, engaged with members of the public to capture real data and encourage entry into an online competition at www.releasetheflavour.co.uk for the chance to win a fantastic prize. The Impact The road show was a huge success with 99.3% of consumers attracted to the stand confident they would buy PennState products in future. The promotion generated a vast national following through a variety of media channels, including local press and social media groups.
Metro Students The Brief With the aim of increasing the volume of individual passengers on the North East Metro system, Vivid Promotional Marketing engaged with a variety of audiences through targeted promotional events in the region. The Promotion Vivid targeted the new intake of students within the regions top 3 universities, promoting the metro system to ensure buy in for the remaining years of study. Attending the Fresher’s Fayres of Newcastle, Northumbria and Sunderland universities, Vivid promotions staff engaged with students using a pinball style board game to increase the awareness of the most popular Metro stations, offering free giveaways and entry into an online competition. To strengthen the delivery of the brand to the student market, Vivid provided promotions staff to distribute branded beer mats to popular student bars within the vicinity of each metro station and leaflets to all of the key student accommodation in the North East. The promotion aimed to re-educate commuters of the benefits of using the Metro system as an alternative mode of transport. The Impact The Metro promotion has received a fantastic response, with a huge number of sign ups to the website http://www.go-underground.co.uk/ and many students applying for a metro pass during our events at the Fresher’s Fayres.
Super Simple Shop The Brief Vivid Promotional Marketing recently targeted independent retailers in the region to tell them about Super Simple Shop; an online e-commerce site created by Bolsover Networks aimed at giving individuals and small businesses the opportunity to display and sell their products online. The Promotion Using hand held PDA’s our team visited small, independent retailers with a potential to sell their stock via an online portal; through data capture in online questionnaires and promoting the free trial period offer Vivid encouraged new users to sign up to the website and get started. The Impact Vivid received positive feedback following our targeted campaign and Super Simple Shop has seen more sign ups to the website for selling online.
Extraordinary Measures The Brief Extraordinary Measures aims to explore and play with our concept of scale, taking visitors of all ages into an Alice in Wonderland world of dark enchantment. Vivid Promotional Marketing was tasked with promoting the Big and Small event at Belsay Hall, Castle and Gardens in Northumberland between May and September 2010. The exhibition would see commissions from leading, international contemporary artists including Ron Mueck, Slinkachu and Mat Collishaw. The Promotion English Heritage produced a large artwork which when placed on the ground was a giant hand reaching out of the street; this emphasised the underlying themes of the art exhibition. The Vivid PM team gave out flyers, answered relevant questions and encouraged customers to interact with the hand and take photographs in order to create a sense of fun and excitement around the exhibition. The Impact Since the launch of the promotion in May 2010 visitor numbers had exceeded expectations and continued to perform strongly throughout the entirety of the exhibition. Visitor feedback of the promotion indicated that the use of the 3D artwork had been both enjoyable and effective in raising awareness of English Heritage’s Extraordinary Measures exhibition.
The UK Postcode Lottery The Brief Launched in August 2005 in the North East, the UK Postcode Lottery engaged Vivid to fully manage their extensive promotional activities and raise the profile of the UKPL brand throughout the region. The Promotion The Vivid promo team toured the regions major cities and town centres, including shopping centres, supermarkets and large scale public events with a fully branded bus. Interacting with the target audience our experienced staff explained how the postcode lottery works, features and benefits and encouraged them to sign up to the direct debit scheme. Vivid PM also provided an event management service in liaising with local media suppliers, sourcing appropriate merchandise and managing the recruitment, training and venue selection as well as providing a wide range of logistics. The Impact There was a huge positive engagement with the target audience and post-event research showed an increase in sign ups to the direct debit scheme as a result of our promotion.
Road Respect The Brief Vivid was challenged by Northumbrian Safer Roads Initiative (NSRI) to devise a Roadshow that would complement and easily integrate to their ongoing Road Respect (RR) campaign. Road Respect is about positively engaging with people and creating an internal imperative to change their behaviour. Whilst increasing awareness of the Road Respect campaign the aim of the promotion was to target young drivers with a hard hitting message and make each of them an advocate of road respect and safer driving. The Promotion Vivid identified ego and lifestyle as characteristics to target and created the 'sCar' Roadshow - a highly visual and attention grabbing 9 date tour of the regions colleges, universities, town and city centres. Using an Exhibition Van and mocking up a hospital set we tasked make up artists (dressed in doctors uniforms) to apply fake scars to the faces of audience participants. This engaged young people who could experience first hand one of the possible outcomes of a road accident; literally showing the consequence of their actions. In taking photos of the scars and uploading them to the Road Respect website we increased website traffic and further pushed the awareness of the brand. The Impact This campaign engaged with the target audience and educated them in the consequences of unsafe driving in an entertaining way with an impactful message. Post Campaign research showed that more than half of the people who passed by actually visited the stand and engaged with the promotion. 'Engaging people and changing minds is difficult enough with a fun and sophisticated product, but discussing road safety is an uphill challenge. Vivid's creative approach aided the Road Respect campaign in overcoming barriers to deliver the important message about respect and safety on the road in a fun, energetic and witty way. The Road Respect campaign has continued to make an impact in the North East through the ingenuity of their promotional campaign delivery.' Jeremy Forsberg, Northumbria Safer Roads Initiative

Penn*State

The Brief

Vivid Promotional Marketing, a North East based events and promotions agency recently worked with the UK’s leading pretzel manufacturer on their Release the Flavour of Summer marketing campaign.

Intersnack Ltd based in Stanley, County Durham, wanted to engage with their audience and increase awareness of their Penn*State pretzels and deli chips range to consumers; by embarking on a nationwide summer road show Vivid promoted the brand to its target market of women aged 25-40, in the form of trialing and sampling pretzels and data capture.

The Promotion

Vivid provided a creative concept based around a chic garden party, including a full-branded Range Rover; it travelled the country on a 6 week UK-wide tour visiting 14 of the biggest cities across the country including Nottingham, Edinburgh and London.

Vivid’s brand ambassadors, dressed in stylish branded clothing, distributed samples of the tasty snacks, engaged with members of the public to capture real data and encourage entry into an online competition at www.releasetheflavour.co.uk for the chance to win a fantastic prize.

The Impact

The road show was a huge success with 99.3% of consumers attracted to the stand confident they would buy Penn*State products in future. The promotion generated a vast national following through a variety of media channels, including local press and social media groups.

Metro Students

The Brief

With the aim of increasing the volume of individual passengers on the North East Metro system, Vivid Promotional Marketing engaged with a variety of audiences through targeted promotional events in the region.

The Promotion

Vivid targeted the new intake of students within the regions top 3 universities, promoting the metro system to ensure buy in for the remaining years of study.

Attending the Fresher’s Fayres of Newcastle, Northumbria and Sunderland universities, Vivid promotions staff engaged with students using a pinball style board game to increase the awareness of the most popular Metro stations, offering free giveaways and entry into an online competition.

To strengthen the delivery of the brand to the student market, Vivid provided promotions staff to distribute branded beer mats to popular student bars within the vicinity of each metro station and leaflets to all of the key student accommodation in the North East.

The promotion aimed to re-educate commuters of the benefits of using the Metro system as an alternative mode of transport.

The Impact

The Metro promotion has received a fantastic response, with a huge number of sign ups to the website http://www.go-underground.co.uk/ and many students applying for a metro pass during our events at the Fresher’s Fayres.

Super Simple Shop

The Brief

Vivid Promotional Marketing recently targeted independent retailers in the region to tell them about Super Simple Shop; an online e-commerce site created by Bolsover Networks aimed at giving individuals and small businesses the opportunity to display and sell their products online.

The Promotion

Using hand held PDA’s our team visited small, independent retailers with a potential to sell their stock via an online portal; through data capture in online questionnaires and promoting the free trial period offer Vivid encouraged new users to sign up to the website and get started.

The Impact

Vivid received positive feedback following our targeted campaign and Super Simple Shop has seen more sign ups to the website for selling online.

Extraordinary Measures

The Brief

Extraordinary Measures aims to explore and play with our concept of scale, taking visitors of all ages into an Alice in Wonderland world of dark enchantment.

Vivid Promotional Marketing was tasked with promoting the Big and Small event at Belsay Hall, Castle and Gardens in Northumberland between May and September 2010.

The exhibition would see commissions from leading, international contemporary artists including Ron Mueck, Slinkachu and Mat Collishaw.

The Promotion

English Heritage produced a large artwork which when placed on the ground was a giant hand reaching out of the street; this emphasised the underlying themes of the art exhibition.

The Vivid PM team gave out flyers, answered relevant questions and encouraged customers to interact with the hand and take photographs in order to create a sense of fun and excitement around the exhibition.

The Impact

Since the launch of the promotion in May 2010 visitor numbers had exceeded expectations and continued to perform strongly throughout the entirety of the exhibition.

Visitor feedback of the promotion indicated that the use of the 3D artwork had been both enjoyable and effective in raising awareness of English Heritage’s Extraordinary Measures exhibition.

The UK Postcode Lottery

The Brief

Launched in August 2005 in the North East, the UK Postcode Lottery engaged Vivid to fully manage their extensive promotional activities and raise the profile of the UKPL brand throughout the region.

The Promotion

The Vivid promo team toured the regions major cities and town centres, including shopping centres, supermarkets and large scale public events with a fully branded bus. Interacting with the target audience our experienced staff explained how the postcode lottery works, features and benefits and encouraged them to sign up to the direct debit scheme.

Vivid PM also provided an event management service in liaising with local media suppliers, sourcing appropriate merchandise and managing the recruitment, training and venue selection as well as providing a wide range of logistics.

The Impact

There was a huge positive engagement with the target audience and post-event research showed an increase in sign ups to the direct debit scheme as a result of our promotion.

Road Respect

The Brief

Vivid was challenged by Northumbrian Safer Roads Initiative (NSRI) to devise a Roadshow that would complement and easily integrate to their ongoing Road Respect (RR) campaign. Road Respect is about positively engaging with people and creating an internal imperative to change their behaviour.

Whilst increasing awareness of the Road Respect campaign the aim of the promotion was to target young drivers with a hard hitting message and make each of them an advocate of road respect and safer driving.

The Promotion

Vivid identified ego and lifestyle as characteristics to target and created the 'sCar' Roadshow - a highly visual and attention grabbing 9 date tour of the regions colleges, universities, town and city centres. Using an Exhibition Van and mocking up a hospital set we tasked make up artists (dressed in doctors uniforms) to apply fake scars to the faces of audience participants. This engaged young people who could experience first hand one of the possible outcomes of a road accident; literally showing the consequence of their actions. In taking photos of the scars and uploading them to the Road Respect website we increased website traffic and further pushed the awareness of the brand.

The Impact

This campaign engaged with the target audience and educated them in the consequences of unsafe driving in an entertaining way with an impactful message. Post Campaign research showed that more than half of the people who passed by actually visited the stand and engaged with the promotion.

'Engaging people and changing minds is difficult enough with a fun and sophisticated product, but discussing road safety is an uphill challenge. Vivid's creative approach aided the Road Respect campaign in overcoming barriers to deliver the important message about respect and safety on the road in a fun, energetic and witty way. The Road Respect campaign has continued to make an impact in the North East through the ingenuity of their promotional campaign delivery.' Jeremy Forsberg, Northumbria Safer Roads Initiative