In a nutshell – Vivid has provided the Bridges with a variety of services. From brand ambassadors, data capture and game show presenters to the commissioning of large scale props and engaging games.

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The Bridges is based in Sunderland city centre. With a busy mall, they are the third largest shopping centre in the north east with all the top high street names and a steady footfall. On special occasions such as Valentine’s Day or Fathers Day, the Bridges love to say a big ‘thank you’ to their shoppers by running various mini experiential and promotional events.

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Over the past few years the mall has played host to a giant skalextric, a jumbo version of ‘Buzz Off’, the Wheel of Fortune and a superb Mr and Mrs style game show. Each were manned by a team of experienced brand ambassadors who would guarantee shoppers at the Bridges were having an amazing time – whilst ensuring the activity is running smoothly and H&S requirements were closely adhered to. For a more holistic and relaxing option, free hand and shoulder massages were on offer for weary Mums this Mothers Day, while the kids were kept entertained in a craft area nearby.

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One of the most memorable activities took place over the course of Sunderland’s International Airshow. Staff dressed as World War 2 pilots and challenged shoppers to a foam model aeroplane ‘Spitfire’ throwing competition, whilst above their head hung a lifesized version of the same model aeroplane!

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In return, the events provide the Bridges with the opportunity to engage with their shoppers, encourage sign-ups to their newsletter and create fabulous content for their social media. Vivid will also provide a staff feedback report, complete with future recommendations and photos after each event.

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